“Architecting”

This is a boot to the head for tech writers everywhere. “Architect” is not a verb. “Architecting” is not a word. The word you are looking for is “designing,” or perhaps you mean “designing and building.” I’m sorry if that phrase is too long for you, but you don’t get to make up new and stupid-sounding words just to fit your column inches, especially when words already exist to describe what you’re talking about. You are not Joss “Can you vague that up for me?” Whedon, and you cannot verb your nouns for shit. You’re not writing popular fiction anyway, so quit trying to be cute and just say what you mean without trying to sound smarter than you are, because sweetie, it just makes you sound like a hack.