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Stephanie Leary

Writer, Front End Developer, former WordPress consultant

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Authorlink

July 17, 2003 Stephanie Leary

It’s not often that I find a site so awful I feel the need to point it out in public, but today I ran across one of those exceptions. Authorlink, a site supposedly featuring resources for writers, is so terribly organized that, if they hired me to redo it, I can’t even say where I’d begin. Navigation, certainly—the blue and orange blocks do nothing to direct visitors, and the categorized links in the left column do the same job, only much better. All of the images would go, and if sponsors weren’t satisfied with a Google-like text link, they could damn well conform to some sort of standard size. The ad menagerie is ugly and distracting.

The biggest problem with the site, I think, is that it doesn’t have a clear goal. Where is it trying to focus your attention? Why does their search box search the entire web instead of just their site? Why have they stashed exclusive interviews and other valuable content in the same column as generic (and centered, hard-to-read) publishing headlines? Why on earth is their URL repeated in the address section? Aren’t we already there?

As a writer, I’m lost and confused on the site. As a web designer, I’m appalled. Someone needs to teach these people the value of organization and whitespace.

Web Design

This is an excerpt from Content Strategy for WordPress.My latest books are Content Strategy for WordPress (2015) and WordPress for Web Developers (2013). Sign up to be notified when I have a new book for you.

Reader Interactions

Comments

  1. Stephanie F says

    January 8, 2004 at 6:32 pm

    Beautiful!

    /me squirrels this away for use…

  2. Keith says

    February 23, 2004 at 7:33 pm

    Considering the above sounds like a foreign language to me, it also sounds like something useful. Could you point to me a place this is in action, so I could see it working and what exactly it does.

  3. Steph says

    February 23, 2004 at 10:23 pm

    Keith: Health Science Center, South Texas Center, and RCHI. This script produces the breadcrumb trail in the dark purple (or green) bar just under the header graphic.

  4. Keith says

    February 24, 2004 at 8:49 am

    Thank you.

  5. Matt says

    March 7, 2004 at 2:46 pm

    This is the greatest little PHP script I have gotten so far. I was about to start coding this myself when I just knew someone else made a brilliant adaptation before I did. I really appreciate this, thanks!

  6. sergio says

    April 15, 2004 at 10:01 am

    Wonderful! Thanks for sharing this handy script!

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I’m a front end developer at Equinox OLI, working on open source library software. I was previously a freelance WordPress developer in higher education. You can get in touch here or on LinkedIn.

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