• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Books
    • Content Strategy for WordPress (2015)
    • WordPress for Web Developers (2013)
    • Beginning WordPress 3 (2010)
  • Blog
    • Content Modeling for WordPress
    • WordPress Hidden Gems
    • Web Design
  • Work
    • Presentations and Interviews
    • on GitHub →
    • MLIS Class Projects (2019-2022)
    • Portfolio (2002-2019)
    • WordPress Plugins

Stephanie Leary

Writer, Front End Developer, former WordPress consultant

  • About
    • Press Kit
    • Presentations and Interviews
  • Contact Me

The importance of the humble bullet point

July 7, 2003 Stephanie Leary

I was skimming over the IMDB home page this morning, and the top two headlines caught my eye:

* John Leguizamo Weds

  • Schwarzenegger Pumps Up American Soldiers

I didn’t see the bullets at first—not the first time that’s happened on this page—and I read “John Leguizamo Weds Schwarzenegger.”

Mental commentary: “Huh. Isn’t Arnold married? Oh, wait, they’re both men. That’s not legal yet. Where’d they go to get hitched? Oh, dammit, that itty bitty bullet point is there after all.”

The IMDB‘s little black bullets are so tiny that they disappear entirely in the eye-popping blue of the news box. They ought to do something about that. I didn’t need the mental image of John Leguizamo and Arnold Schwarzenegger frolicking on their honeymoon, and I’m sure you didn’t either.

Web Design

This is an excerpt from Content Strategy for WordPress.My latest books are Content Strategy for WordPress (2015) and WordPress for Web Developers (2013). Sign up to be notified when I have a new book for you.

Footer

My Books

I’m a front end developer at Equinox OLI, working on open source library software. I was previously a freelance WordPress developer in higher education. You can get in touch here or on LinkedIn.

Copyright © 2025 Stephanie Leary · Contact